Sustainability begins with the selection of environmentally friendly raw materials. Animals, environment and people suffer for the production of leather. We would like to do it differently. The alternative of using cheap and unsustainable materials such as artificial leather is not an alternative for us. Instead, we use innovative materials such as eucalyptus and pineapple fibres and recycled polyester. We stand for a fair, green and ecological future!
Research on the leather industry reveals a sad truth. Animals pay for fashionable accessories with their skin and their lives. Over a billion animals are slaughtered every year so that their skins can be used to make clothing, accessories and even furniture. An additional factor are the poor housing conditions of the animals. In the tanneries of low-wage countries the majority of leather products are tanned with poisonous chrome. This not only places a heavy burden on local workers, but also on the environment: the groundwater is contaminated, and there is an increased risk of cancer for people working in tanneries or living nearby.
Fortunately, there are sustainable alternatives that are gentle on people, animals and the environment. When you think of vegan leather, usually the first thing that comes to your mind is imitation leather. However, we didn’t want to use cheap artificial leather made from crude oil, but instead real sustainable raw materials. Noani belts and bags are made of eucalyptus and pineapple fibres and recycled polyester.
Our basic material “APPLESKIN” consists of 50% leftovers from the apple industry, which are dried and then grinded into a fine apple powder. The powder is then mixed to 50% with PU (polyurethane) and applied to a tear-resistant roll of cotton fabric. The rolls are then heated for weather resistance and durability and finally embossed with our surface structure. Thus, our “APPLESKIN” is made from 50% apple leftovers through an upcycling process. In addition, our “APPLESKIN” Öko-Text is Standard 100 and certified.
The eucalyptus fibres we use are cultivated in sustainable forestry and in a closed cycle, without the use of genetic manipulation or pesticides. The eucalyptus fibre has an unsurpassed strength profile with extremely low energy and water consumption.
The pineapple fibres we use are strong, versatile, breathable, soft, light and flexible. That’s why they can be wonderfully processed: into fashionable accessories such as bags, shoes or even car seat covers. Pineapple fibre is a by-product of the pineapple harvest, it is obtained from the leaves of the pineapple plant. Neither pesticides nor additional water are needed for production. It is therefore particularly sustainable, and production is based on the cradle-to-cradle design concept.
Polyester is widely used in the garment industry due to its durable, elastic, crease-resistant and easy to care for properties. We only use recycled polyester in the production of our belts, since this consumes a considerably lower amount of water and energy than normal polyester. In addition, less waste is of course also produced when polyester is reused.