Just Organic


Our basic material “APPLESKIN” consists of 50% leftovers from the apple industry, which are dried and then ground into a fine apple powder. The powder is then mixed with 50% PU (polyurethane) and applied to a tear-resistant roll of cotton cloth. The rolls are then heated for weather resistance and durability and finally embossed with our surface texture. Thus, through an upcycling process, our “APPLESKIN” is created from 50% apple scraps. Moreover, our “APPLESKIN” is Öko-Text Standard 100 and certified.


The eucalyptus fibers we use are grown in sustainable forestry and closed-loop systems entirely without the use of genetic manipulation or pesticides. Eucalyptus fiber has an unsurpassed strength profile while using extremely little energy and water.


The pineapple fibers we use are strong, versatile, breathable, soft, light and flexible. That’s why they can be wonderfully processed: into fashionable accessories such as belts, sneakers or even car seat covers. Pineapple fiber is a by-product of the pineapple harvest, it is obtained from the leaves of the pineapple plant. Neither pesticides nor additional water are needed for production. It is therefore particularly sustainable, and production is based on the cradle-to-cradle concept.


Polyester is widely used in the garment industry because the material is durable, elastic, wrinkle-resistant and easy to clean. We use only recycled polyester in the production of our belts, because it consumes significantly less water and energy than normal polyester. In addition, of course, less waste is generated when polyester is reused.

Sustainability starts with the selection of environmentally friendly raw materials. Animals, the environment and people suffer for the production of leather. We would like to do that differently. The alternative of using cheap and unsustainable materials like artificial leather is not an option for us. Instead, we use innovative materials such as eucalyptus and pineapple fibers and recycled polyester. Fair, green and ecological, that’s what the future looks like for us!

If one deals with the production of leather products, one often comes across sad pictures. Animals pay for fashionable accessories with their skin and their lives. Over a billion animals are slaughtered annually so that their skins can be used to make clothing, accessories, and even furniture. The poor conditions in which the animals are kept add to this. The majority of leather products are tanned with toxic chromium in tanneries in low-wage countries. This not only places a huge burden on local workers, but also on the environment: groundwater is contaminated, and the risk of cancer among people working in tanneries or living nearby increases immensely.

Fortunately, there are sustainable alternatives that are kind to people, animals and the environment. When you think of vegan leather, you probably think of faux leather first. However, we did not want to simply use cheap artificial leather made from petroleum, but to process truly sustainable raw materials. Noani’s belts and sneakers are made from eucalyptus and pineapple fibers and recycled polyester.

Vegan fashion
not at any price

The idea for “Noani” already existed in 2014, but it took us over 1.5 years to finally find the right materials and manufacturers to make our vision of innovative, durable and naturally vegan produced accessories a reality. We didn’t want to simply have the next cheap faux leather belts produced in low-wage countries, but instead innovation and sustainability at all levels – from the selection of materials to the working conditions of the people who make our products. We believe that we have succeeded in this.


Our collection of vegan belts and sneakers is made from apple fiber, eucalyptus fiber, pineapple fiber and other eco-friendly materials.


Innovation and sustainability at all levels – from the selection of raw materials to the working conditions of the people who make our products every day.


Classic vegan fashion and high quality: we show that in every respect responsibly produced accessories can look modern and beautiful.

Here you can learn more about our manufactory …

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