Sustainability starts with the selection of environmentally friendly raw materials. Animals, the environment and people suffer for the production of leather. We would like to do that differently. The alternative of using cheap and unsustainable materials like artificial leather is not an option for us. Instead, we use innovative materials such as eucalyptus and pineapple fibers and recycled polyester. Fair, green and ecological, that’s what the future looks like for us!

If one deals with the production of leather products, one often comes across sad pictures. Animals pay for fashionable accessories with their skin and their lives. Over a billion animals are slaughtered annually so that their skins can be used to make clothing, accessories, and even furniture. The poor conditions in which the animals are kept add to this. The majority of leather products are tanned with toxic chromium in tanneries in low-wage countries. This not only places a huge burden on local workers, but also on the environment: groundwater is contaminated, and the risk of cancer among people working in tanneries or living nearby increases immensely.

Fortunately, there are sustainable alternatives that are kind to people, animals and the environment. When you think of vegan leather, you probably think of faux leather first. However, we did not want to simply use cheap artificial leather made from petroleum, but to process truly sustainable raw materials. Noani’s belts and sneakers are made from eucalyptus and pineapple fibers and recycled polyester.